Meghan, Duchess of Sussex unveils new lifestyle brand American Riviera Orchard

A vintage-style video of the Duchess of Sussex cooking and arranging flowers was posted on Instagram on Thursday
The Duchess of Sussex
PA Wire

Meghan, Duchess of Sussex has launched new business venture American Riviera Orchard with an Instagram teaser.

A vintage-style video of Meghan cooking in a country-style kitchen and arranging white hydrangeas and roses in a vase was posted to the brand’s new Instagram account on Thursday.

The short, grainy, sepia-toned video was set to Nancy Wilson’s 1960 hit I Wish You Love.

It closed with the the brand’s logo, American Riviera Orchard, written in fine gold script above the word Montecito – a celebrity enclave near Santa Barbara in California where the Duke and Duchess have lived together since 2020.

Little information has been officially released about American Riviera Orchard.

However, a trademark application filed on February 2 shows the company wishes to offer downloadable and printed recipe books, table wear, textiles, and jams and marmalades, according to the United States Patent and Trademark Office website.

American Riviera Orchard/Instagram

The account had more than 160,000 followers by around 9pm on Thursday (UK time), just four hours after its first post.

Meghan has not run an Instagram account since the Sussexes stepped back from royal life four years ago.

Previously, they ran a joint account @sussexroyal but announced they would stop posting in March 2020.

The launch of Meghan’s brand comes as the Prince and Princess of Wales face intense scrutiny, after Kate publicly apologised and confessed to digitally editing a family portrait taken by William and released by Kensington Palace to mark Mother’s Day.

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